The new frontier is to explore the path to innovation by understanding the nature of vision building. For this purpose, we need new frameworks. We need to investigate the slippery intangible dimensions of thinking, the capability to unveil what is hidden into the mirror that reflects our role in the society.

We need to understand the dreams of people, to change the marketplace from the ordinary to a world that is still not there. This is essential if we want to leave in a sustainable world. A sustainable society can only be the result of visions that look beyond today, beyond immediate issues.

“You need to have an interest in everything. And it’s not difficult, it’s fun, it’s life I don’t know any other way to be. You have to be always observing, constantly interested in culture, and not just high culture – watch movies, listen to music, read the sports pages go to events, meet people. To do what I do you have to not only understand culture but reflect it, and at times try to change and influence it. You have to know what’s going on.”
“What Yo is going through now is a pretty classic story in tech. In some ways, even though Yo came from Israel, it’s the Silicon Valley story of the past two decades. It’s the playbook that we learned from Clayton Christensen and Geoffrey Moore and countless other pundits and gurus: Figure out which direction the market is moving. Make a product that is incrementally better than what the incumbents offer, or which is radically cheaper, or which captures people’s interest somehow. Test, iterate, and repeat until you find what works. Then scale like crazy until you have built an insurmountable barrier to would-be competitors — what the VCs like to call an unfair advantage.”