“Behind the texting explosion is a fundamental shift in how we view our mobile devices. That they are phones is increasingly beside the point.”—The Texting Revolution Is Here - WSJ.com
“Brands don’t become great by monitoring the past. The challenge is to have a point of view on the future.”—Stan Sthanunathan, vp, marketing strategy and insights, Coca-Cola
Source: Warc - Brand owners target social media insights