October 2010
3 posts
“Behind the texting explosion is a fundamental shift in how we view our mobile...”
– The Texting Revolution Is Here - WSJ.com
“Brands don’t become great by monitoring the past. The challenge is to have...”
– Stan Sthanunathan, vp, marketing strategy and insights, Coca-Cola
Source: Warc - Brand owners target social media insights
“It’s about culture more than anything else.”
– Lucy Neville-Rolfe, Director of Corporate Affairs, Tesco
Brand owners tackling risk and reputation