May 2010
13 posts
April 2010
9 posts
“There are more games and entertainment titles available for iPhone, iPod and iPad than for any other platform in the world.”
—Thoughts on Flash
Play
“
11:40AM Q: How do you close applications when multitasking?
A: (Scott) You don’t have to. The user just uses things and doesn’t ever have to worry about it. (Steve) It’s like we said on the iPad, if you see a stylus, they blew it. In multitasking, if you see a task manager… they blew it. Users shouldn’t ever have to think about it.
” —Live from Apple’s iPhone OS 4 event! — Engadget
“A brand does not have to be expensive to attract New Affluents. What they’re now demanding from brands is a new and different kind of relationship. And, as supported by these findings, the days of controlled, top-down brand marketing are over, especially for this sector. These wealthy and would-be elites are actually looking for brand interaction — a dialogue — based on integrity, authenticity and performance. And not only are they equipped for interaction, they’re demanding it.”
—Is Luxury Dead? Maybe Not - Advertising Age - CMO Strategy
“It is useful to devote time and money to apps, but publishers and marketers should continue to take a broader platform-agnostic approach to the mobile world.”
—Don’t Lose Sight of Big Picture in Midst of IPad Euphoria - Advertising Age - Print Edition
