“Sid Lee believes that products and services can be embedded with more storytelling power to stimulate word-of-mouth,” said Sid Lee senior partner Bertrand Cesvet, in a release.
“To achieve that inherent marketing potency, it seems more and more logical to get involved right at the inception of new business endeavors.”
“This project’s focus is not about the equity we have in the company,” added Jean-Francois Bouchard, Sid Lee president. “It is about proving the power of our unique multi-disciplinary team of in-house architects, industrial designers, interior designers, art directors, writers, branding and packaging designers, strategists, market analysts, etc… This multi-disciplinary approach to tackling business challenges is what we call commercial creativity.”
6 months ago