“For most people, taste is just the basis of opinion. It describes the point at which something flips from being “not good enough” to “ok, decent”. But for creative people, it’s something different. Taste is everything. It is what drives us. It is the definition of success, the ceiling of what is possible, and the source of everlasting internal frustration. Being creative is a battle fought over the slow conversion of a mere idea into something tangible that you think is great. The question is: When do you stop the conversion process?”