A couple of notes on this one:
Gillette spokesman Damon Jones said his company became aware of the Dollar Shave Club the day it launched because of the Internet buzz. He said the shaving giant isn’t worried about losing market share, in part because other subscription-based companies have tried and failed, he said.
“If you want to spend 10 bucks a month, we have Gillette products available at all of those price points,” he said.
1) You can’t predict where a competitive threat may come from today. Many of the barriers that used to exist to new brands entering the market no longer do.
2) Just because something hasn’t worked in the past doesn’t mean it won’t in the present or future. Arrogance is a big piece of what takes a king down.
via WSJ.com | A David and Gillette Story